Friday, May 2, 2008

Famous LOGO n meaning

AdidasThe 3 striped Adidas logo was created by Adi Dassler, founder of Adidas. Adidas Logo was first used in 1967.
The shape of 3 stripes on the Adidas Logo represents mountain, pointing out towards the challenges that are seen ahead and goals that can be achieved.

This was done to commemorate the discoveries of gravity (the apple) and the separation of light (the colors) done by Isaac Newton and possibly to tribute the ‘fruit of the Tree of Knowledge’ in Adam and Eve’s story. Even the term ‘Macintosh’ refers to a particular variety of an apple. But certain speculations exist about the proper meaning of the Apple logo. Some believe that the ‘rainbow colored’ Apple logo was used to advertise the color capability of the Apple II computer. Others, like author Sadie Plant of Zeroes and Ones, considers the Apple logo as homage to Alan Turning, the father of modern computing


The current BMW logo is said to be inspired from the circular design of a rotating aircraft propeller. The white and blue checker boxes are supposed to be a stylized representation of a white/silver propeller blade spinning against a clear blue sky.
The theory is further strengthened with the statement that the image has its origins in World War I in which the Bavarian Luftwaffe flew planes painted in blue and white. It also reflects the origins of BMW as a military aircra
ft engine maker during WWI and the belief that BMW started as an aero engine manufacturer.
when a BMW engineer was testing the company’s first 320 bhp engine. He admired the reflection of the shining disc of the rotating propeller that radiated like an aura of two silver cones. In between the two cones, the blue from the sky shined that made the ‘rotating propeller into four areas of color – silver and blue’. The engineer, who envisioned this image, also saw three letters – B M W – reflected on the propeller. Thus, the BMW logo was born.

The first Coca-Cola logo was created by John Pemberton's partner and bookkeeper, Frank Mason Robinson, in 1885. Thinking that the two Cs would look well in advertising, it was Robinson who came up with the name and chose the logo’s distinctive cursive script The Coca-Cola logo was first advertised in the Atlanta Journal in 1915 and also appeared on the display of Pemberton’s pharmacy.
The Prancing Horse was a symbol used by Count Francesco Baracca, who was an ace fighter pilot of Italian Air Force during World War 1. He died young, fighting fearlessly. He was shot down after 34 dual and team victories.
Count Francesco Baracca used the Prancing Horse symb
ol at the sides of his plane. On June 17, 1923 Enzo Ferrari met Baracca’s mother Countess Paolina, after winning a race at Savio track in Ravenna.
Countess Paolina suggested that Enzo should use the symbol of prancing horse, as it would bring good luck. It was not until 1940, that Enzo Ferrari began to use the symbol, which later on became the part of the world famous Ferrari logo.
The word “Google”, in the Google logo originates from the misspelling of ‘googol’, which refers to 10100 (that is the number represented by a 1 followed by one-hundred zeros). The name is the only element of the Google logo and is used with different variations and modifications depending on the occasion/s. The company uses features that compliment and refer to specific holidays
The Mercedes Benz logo was originally created by Gottlieb Daimler and was featured in 1909. The Mercedes Benz logo consists of a simple depiction of a three-pointed star that represents ‘its domination of the land, the sea, and the air’. After Daimler’s death, his partner, Wilhelm Maybach, took over the company and sold many Daimler cars with the help of Emile Jellinek. Following the success of Daimler cars among Jellinek’s wealthy acquaintances, Jellinek suggested Maybach to create light, lower and more powerful cars which he named after his elder daughter, Mercedes. That’s how the Mercedes logo got its name. After the merger with Benz & Cie., the Mercedes logo was introduced with an addition of the Benz laurel wreath in 1926 to signify the union of the two firms.
The design requirement of the company was to create something that will express ‘the feeling of speed’. Thus, the winning logo resulted in the change of the name from ‘Toyoda’ to ‘Toyota’. This was as the Japanese lettering of ‘Toyota’ gave the logo a sleek look and was also chosen because the number of strokes in the Japanese word ‘Toyota’ (eight) was considered to bring luck and prosperity. Although no longer used on products, the original Toyota logo is still used as the company’s emblem and is given to the employees of the company upon joining. The current Toyota logo consists of the name “TOYOTA” in roman type with three ovals in red and white color scheme. ‘The two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota. These ovals combine to symbolize the letter "T" for Toyota. The space in the background implies a global expansion of Toyota's technology and unlimited potential for the future’.


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